Animal Conservation
Other Projects:
Your Zoo Is…
This awareness-building marketing campaign’s core message begins by giving ownership of Chicago’s free zoo to the reader and ends with one-word sentiments that humanize the institution. Supporting copy and imagery expand upon the ending word while hinting at the zoo’s work behind the scenes.
Pepper Family Wildlife Center
As part of Lincoln Park Zoo’s $35 million renovation of Pepper Family Wildlife Center, I led content development for this naturalistic home for African lions and other big cats.
The Price of Extinction
This revenue-generating marketing campaign connects Lincoln Park Zoo’s global conservation efforts with some of the most iconic and beloved species at the zoo. The campaign revolves around a series of five cards (pictured below) that depict the grim reality of many wild species before challenging the reader to help change their picture.
Lion House Walkthrough Video
Following the successful renovation of Pepper Family Wildlife Center, I scripted this walkthrough of the exhibit to entice new visitors and donors.
Blogs:
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Reflections on the AZA’s Ethics Board
We are a direct reflection of society’s ethical standards. As members of the Association of Zoos and Aquariums, as bridges between the people and wildlife who share this planet, we have no other choice. We have an obligation to respect the people we serve, our fellow professionals, and above all, the animals we care for and strive to protect, all while constantly challenging what that even means.
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The Complexities of Care
The next time you visit Regenstein Center for African Apes, things will be a little different. And the time after that? Well, that depends on the chimpanzees. For the past 15 years, male chimpanzee Hank’s group has flourished in view of guests while another group thrived in a behind-the-scenes habitat with its own private outdoor space. But once the building reopens to the public, guests might see new combinations of chimpanzees in the front-of-scenes habitat on any given day—and that fluidity might not change any time soon.
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Why Did the Chicken Receive Great Care?
At Farm-in-the-Zoo, guests can find a few zoo favorites sharing a habitat with the chickens: guest engagement, animal care, and science. These elements form the backbone of decisions at Lincoln Park Zoo, but few spaces on grounds encapsulate the spirit quite like the chicken yard — where guests don’t just learn about animal care; they help make it happen.
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Thirty and Thriving
On any given day at Lincoln Park Zoo, animals explore their habitats, families crisscross the Main Mall, and wild pollinators flit between native plant species. But that’s only the tip of the iceberg, so to speak. There’s much more happening beneath the surface—or, more appropriately, around the world. Lincoln Park Zoo, the 49-acre urban oasis that takes 15 minutes to walk end to end, has been a global leader in understanding and protecting wildlife for three decades. Since its founding in 1989, the zoo’s Conservation & Science department has blossomed into one of the largest zoo-based science programs in North America.
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Providing Opportunities to Thrive
How does an animal tell you how they’re feeling or what they’re experiencing? Science. More specifically, through the Animal Welfare Science Program, a formalized initiative to better understand each individual in the zoo’s care.
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Amphibious Alliance
Lions. Elephants. Chimpanzees. African dogs. Mountain gorillas. Rachel Santymire, Ph.D., director of Lincoln Park Zoo’s Davee Center for Epidemiology and Endocrinology, has studied wild and captive species from every corner of the world via hair, blood, nail, semen, urine, and fecal samples. But several local amphibians have proven extra slippery.