Unique Projects

Style & Brand Guidelines

And senior copywriter at Lincoln Park Zoo, I created the underlying style and brand guides used by writers across the organization.

Webpages

Over a one-year period, I either wrote or rewrote all 500+ pages of Lincoln Park Zoo’s new website as part of a redesign that launched in the Summer of 2020. Later, at Turntide Technologies, I led content execution for the startup’s revamped site with a focus on repositioning key products.

Net Zero Action Heroes Podcast

I launched, managed and hosted Turntide’s Net Zero Action Heroes podcast until company-wide cutbacks ended the program after four episodes. My overall responsibilities also included identifying guests, convincing them to join the show, tailoring each episode’s theme, and directing the editing process.

Pepper Family Wildlife Center

As part of Lincoln Park Zoo’s $35 million renovation of Pepper Family Wildlife Center, I led content development for this naturalistic home for African lions and other big cats.

AZA Exhibit Award

Following the successful renovation of Pepper Family Wildlife Center, I wrote Lincoln Park Zoo’s 92-page application for the annual Association of Zoos and Aquariums (AZA) Exhibit Award.

Book Honoring Longtime Zoo CEO

Following my three-year tenure at Lincoln Park Zoo, I returned as a freelancer to write the content for a one-print, hardcover book celebrating Kevin J. Bell’s 28-year tenure as zoo director.

Lincoln Park Zoo Magazine

As co-editor of Lincoln Park Zoo’s quarterly magazine, I guided the development and execution of the organization’s primary vehicle for storytelling, public relations and revenue generation.

Journalism

As editor of The Glenview Lantern newspaper, I identified stories, wrote articles, edited content for AP Style, and managed dozens of writers for a 44-page newspaper delivered to 16,000+ homes.

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ZooLights Card

Lincoln Park Zoo’s 2019 ZooLights card was given to trustees, donors, and members as part of a larger pitch by the zoo’s development team to solicit donations. It was also sold at the zoo’s gift shop.

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Conservation & Science Brochure

Lincoln Park Zoo’s Conservation & Science brochure was given to government, private, and nonprofit organizations around the world to position the zoo as a valuable partner in wildlife conservation efforts.