Marketing Campaigns
Your Zoo Is…
This marketing campaign’s core message begins by giving ownership of Chicago’s free zoo to the reader and ends with one-word sentiments that humanize the institution. Supporting copy and imagery expand upon the ending word while hinting at the zoo’s work behind the scenes.
The Price of Extinction
This revenue-generating marketing campaign connects Lincoln Park Zoo’s global conservation efforts with some of the most iconic and beloved species at the zoo. The campaign revolves around a series of five cards that depict the grim reality of many wild species before challenging the reader to help change their picture.